Masstech Group Aims to Improve Customers’ Efficiency With Media Management, Workflow Solutions

Masstech provides media asset management, archiving, news production, transcoding, and workflow solutions that tangibly improve customers’ efficiency and productivity while lowering their costs. Trusted by leading media enterprises worldwide, Masstech’s proven solutions, advanced technologies and deep experience enable them to save, share and transform their content into valuable assets as they manage exponentially growing volumes of media.

Featured solutions at the Masstech booth will include:

Masstech for Enterprise is the complete media asset management and archiving solution for today’s file-based media operations. Masstech for Enterprise replaces operational complexity and time-consuming, repetitive media management tasks with flexible, automated workflows accessed through intuitive, drag-and-drop interfaces. Featuring rich search capabilities, intelligent storage management, native transcoding, efficient workflow automation and deep integration with popular third-party production, automation and playout systems, Masstech for Enterprise gives media organizations of any size the ability to effortlessly archive, find, reuse and move their valuable content assets. Demonstrations will showcase the version 8.0 software release, featuring an elegant new user interface, enhanced search functionality with support for unstructured metadata and more.

Masstech for News allows journalists to automatically archive, access, share and use content directly from within popular newsroom system interfaces including Associated Press ENPS, Avid iNEWS, Octopus Newsroom and Ross Inception. Disruption-free access to content stored locally, remotely or produced by third-party agencies is further
empowered by the unique Video-Follows-Text advantage, enabling all story elements — including text, metadata and media — to be transferred together seamlessly between locations, production servers and even different newsroom systems with a single drag-and-drop action. Automated transcoding ensures content is always in the correct format as it moves between archive, production and distribution systems, transparently eliminating barriers to maximize productivity and creativity.