Recent Posts by Brandon Costa, Director of Digital

‘NHL Pause Binge’ dives into archives to give hockey fans a welcome escape

With North Americans deep into quarantine as a result of the coronavirus pandemic, many are looking for a welcome distraction from the stresses of the situation. To help bring a sense of normality to fans, the NHL has launched ‘NHL Pause Binge’, a campaign across, the league’s YouTube channel, and its various social channels […]  More

Major League Soccer grows Facebook strategy with weekly Watch Party

Major League Soccer hit the ground running in its 25th season late February, with the league expanding its social media distribution strategy with one of its closest partners: Facebook. In addition to posting in-depth video recaps of every game this season to Facebook’s long-form video consumption product, Facebook Watch, MLS is also hosting a weekly […]  More

Live from CES 2020: Super Bowl LIV will be the first to offer 5G in-venue connectivity to fans

With selected US cities beginning to install 5G infrastructure, one of the logical places for the next generation of mobile connectivity to gain early traction is in professional sports venues. The NFL, through its partnership with Verizon, is committed to staying out in front of this revolutionary trend. As of now, 5G capabilities are currently […]  More

ESports Production Summit: The key factors defining the breakout era for live eSports production

As eSports rises in prominence as a live-sports property, the most common question from broadcasters — especially those accustomed to a traditional sports environment — is what are the differences between broadcasting a virtual sports event and a physical one? Sure, an eSports event feels more like a rock concert than, say, a baseball game, […]  More

DreamHack Open CS:GO tournament streamed live via 5G

The Swedish esports production company DreamHack and AT&T made a little history during the Dreamhack Atlanta esports event last weekend. During the festival, a DreamHack Open CS:GO tournament was played onsite and streamed live utilising 5G workflows, making it the first 5G-enabled live coverage of an esports event in North America. Using 5G, the DreamHack […]  More