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Author: Brandon Costa, Director of Digital
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Return flight: How live broadcast drones died – and were reborn – on the slopes of Northern ItalyIn live sports production, drones are seemingly everywhere. The technology has come a long way, but it’s easy to forget just how close we were to not having it all. It was only a decade ago when the hope and...
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NAB Show 2026 in review: Our complete collection of video interviews with industry thought leadersThe SVG team was all over the NAB Show floor out in Las Vegas last week, bringing you unrivalled coverage from the massive industry trade show. Among the highlights, we caught up with numerous technology thought leaders from around the...
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Sportradar report: ‘The viewing experience is the product’ as sports media enters new era of personalisation, data-driven storytellingIn today’s fragmented sports media landscape, access to the game is no longer enough. For broadcasters, leagues, and digital platforms alike, the real battleground has shifted to how the game is experienced — and how effectively they can layer storytelling,...
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Controlled Chaos: Inside the US production engine behind the NCAA Men’s Basketball TournamentThere are few events in US sports that command the attention of the NCAA Men’s Basketball Tournament, and for those behind the scenes it’s one of the largest and most complex live-production efforts in sports. “I don’t know if there’s...
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The influencer games? OBS bakes digital-native content creators – and athletes – into Milano CortinaWalk into any Olympic venue at Milano Cortina 2026, and you’ll find something that simply didn’t exist a generation ago. Heck, even a decade ago. Alongside the broadcast cameras, reporters, and technicians, you’ll find content creators — smartphone in hand,...
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Scaling the infinite feed: OBS redefines the multi-platform Olympic experienceFor decades, Olympic Broadcasting Services (OBS) built its operation around a singular objective: produce the definitive world feed of the Olympic Games and deliver it to broadcasters around the globe. At Milano Cortina 2026, that mission still exists, but it...
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NBC Sports’ Super Bowl compound signals how IP has become the foundation for mega-event productionWhen NBC Sports arrived at Levi’s Stadium to build Super Bowl LX, the compound it assembled looked far less like a collection of independent mobile units and far more like a purpose-built broadcast campus. At the centre of that shift...
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Dolby’s Jason Power on elevating live sports through immersive audio and HDR imageryThe pace of innovation in sports broadcasting continues to accelerate, with networks and platforms pushing to deliver more immersive experiences through advanced audio, HDR and streaming workflows. From placing viewers deeper inside the stadium environment to rethinking how fans personalise...
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DAZN brings global ambition to US soil with production of 2025 FIFA Club World CupThe 2025 FIFA Club World Cup is underway in the US, and DAZN – known mostly in the country as a streaming outfit – is making a major statement not just to football fans but to the sports broadcasting industry....
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World Series 2024: MLB Network expands live cloud production to deliver postseason broadcasts to IndiaGrowing the game. It’s the mantra of every professional-sports league. For Major League Baseball, this year has been a big one for that: the Dominican Republic Series during Spring Training; opening the season in Seoul, South Korea; another edition of the...
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World Series 2024: Onsite studio coverage and social media success of ballpark cam has MLB Network shiningAs the scene shifted to The Bronx for Monday night’s Game 3 of the World Series (28 October), the crew at MLB Network loaded up into Yankee Stadium for (potentially) three straight days of onsite studio coverage in what is...
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NAB Show 2023: full collection of video interviews with key industry leaders from the show floorIf you missed any of the big highlights, SVG interviewed numerous key executives from some of the most influential technology vendors in the industry to catch you up on the latest big picture trends and the most significant announcements from...
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Live from the Final Four: A roundup of broadcast innovation at the US college basketball eventMarch Madness is one of the most anticipated and watched events in the US, as well as being a breeding ground for technology and sports broadcast innovation. The National Collegiate Athletic Association (NCAA) Division I men's basketball tournament - branded...
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Live from MLB at Field of Dreams: Fox Sports returns to Iowa for cinematic feast for the eyesIf it ain’t broke don’t fix it. That was the mantra that Fox Sports took into the TV coverage of the second Major League Baseball (MLB) at Field of Dreams on Thursday, a game played at the site of an iconic...
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