Airspeeder partners with Veritone and base for media management, monetisation and distribution
Airspeeder has partnered with AI solutions provider Veritone in a multi-year deal to use Veritone’s Digital Media Hub (DMH) to manage digital media, broadcast content and data for the racing series for crewed electric flying cars.
DMH, partnered with accelerated file transfer and cloud storage solutions from integrated cloud media solutions provider base will enable global content distribution and accessibility for Airspeeder.
Airspeeder global media and marketing director Stephen Sidlo said: “Veritone’s expertise in sports is evident in their ability to streamline operations and uncover revenue opportunities for customers through AI.
“Airspeeder is eager to tap into this wealth of industry knowledge to elevate our sport into a global series. As a nascent sport, Airspeeder needs to work with best-in-class industry leaders to grow its sports rights proposition, Veritone and base are the perfect combination to help us succeed.”
Veritone senior director customer solutions David Candler said: “We are extremely proud to provide AI-powered solutions – in partnership with base – to support and promote this fantastic new race series, which is pushing the boundaries of innovation in both aviation and motorsports.
“Veritone thrives on creating trusted partnerships with organisations like Airspeeder who are fully embracing the use of AI to enhance their media operations and grow their sport.”
Founder and chief executive of base Ben Foakes added: “Airspeeder is a really exciting new business, perfectly aligned with our team’s expertise in providing cloud-native solutions for major sports, gaming brands and media and entertainment companies.
“We love to get involved early with cutting-edge ventures, with particularly complex technical workflow challenges to solve, and to go on the scale journey with them.”
Airspeeder race aircraft use electric vertical take-off and landing technology and are crewed by human pilots. They are 4.1-metre in length, constructed from lightweight carbon fibre and are capable of delivering up to 320kW of power, flying at speeds of up to 150kph through remote skies. The concept was developed by Alauda Aeronautics, led by chief executive Matt Pearson.
Last weekend saw remotely-controlled flying cars compete at Stonefield Airfield, South Australia. Next year, Airspeeder will continue to develop its crewed racing platform with global locations soon to be announced.
The live race was broadcast locally to over 100 guests with NEP and EMG leading the production. DMH allows key stakeholders to access and view this historic event. Post-race Airspeeder content is also managed on DMH, primarily for editorial purposes, feeding sponsors, partners and teams.
The broadcast featured onboard cameras from EMG that streamed 4K live footage from all three craft via RF.
Content rights deals are in place with DAZN, Extreme and Fox Sports to show highlights and the Road to Flying Car Racing documentary series co-produced with Aurora Media Worldwide.