Ateme powers Telefónica’s goals for Qatar World Cup

Contribution solutions from Ateme enabled Movistar Plus+, Telefónica’s subscription video platform in Spain, to deliver premium UHD/HDR and Dolby Atmos FIFA World Cup content for broadcast across the country during the 2022 tournament.

This service was driven by Telefónica Servicios Audiovisuales (TSA), the Telefónica Group company specialising in broadcast and audiovisual solutions, which helped Movistar Plus+ with the deployment of this high-quality technical solution for signal encoding and transport.

Using Ateme’s full software Titan Edge encoders and decoders, Telefónica benefited from high-quality, low-latency feeds, with audio immersive features, delivered with the reliability required for premium international sporting events.

“The World Cup is one of the most important and iconic live events, where performance, quality and reliability are key,” commented Manuela Martínez, head of engineering at Telefónica. “We are pleased with Ateme’s solutions, which supported the world’s most-watched live broadcasts and ensured consumers got the best viewing experience.”

Likewise, TSA’s engineering department led by Francisca Cabo, recognises “Ateme’s speed and reliability in development and implementation processes, in addition to having a highly qualified technical and support team that undoubtedly eased the deployment”.

“Telefónica sets a very high standard for the delivery of premium video and audio content,” said Julien Mandel, solution marketing senior director, contribution & distribution segment at Ateme. “We’re delighted to have supported their technology strategy, and to have helped them be at the cutting edge of video experiences during the 2022 World Cup.”