BeIN SPORTS to broadcast Euros in Dolby Atmos in MENA region first

BeIN Media Group’s flagship sports channel beIN Sports has become the first in the Middle East and North Africa region to broadcast a live sporting event in Dolby Atmos.

As the exclusive home in the region of all the UEFA Euro 2020 action, BeIN Sports will broadcast the knockout phase matches in Dolby Atmos and 4K Ultra HD, giving 4K subscribers in the region an immersive stadium audio experience.

Commenting on this collaboration, chief technology officer at beIN Media Group Israel Esteban Martí, said: “We are always eager to find new ways of providing our subscribers with the very best sporting and entertainment experience possible. This exciting collaboration with Dolby Atmos will allow our 4K subscribers to watch the UEFA Euro 2020 knockout matches like never before in the MENA region. Incorporating this immersive sound technology is just the beginning of even more innovative viewing capabilities from beIN.”

Managing director of emerging markets at Dolby Laboratories Pankaj Kedia noted: “We are delighted to collaborate with beIN and bring a live broadcast with Dolby Atmos to football fans in MENA. With this development, we hope to advance the viewing of sports events with powerful and immersive sound, making the audience feel as though they are watching the football match from the middle of the pitch.”

To get this stadium-like experience at home, viewers will need a beIN 4K media server along with a beIN Ultimate Package and a Dolby Atmos-enabled television or soundbar.