Brentford FC chooses StreamAMG as new streaming provider

StreamAMG has been chosen by Premier League football club Brentford FC to supply the technology behind its new online video service.

From the start of the 2022/23 season, the West London club will use StreamAMG’s suite of products to power BuzzBox, a brand-new service that offers on-demand content and audio commentary to supporters.

Brentford will use MediaPlatform, StreamAMG’s core online video platform, the CloudMatrix content distribution system and the CloudPay platform, which allows rights-holders to control and manage their subscribers within a user-friendly ecosystem.

The streaming service will enable the team to offer more content, including coverage of first team friendlies and more B Team and Women’s team fixtures than was previously possible.

Hugo Sharman, CEO at StreamAMG, said: “We are delighted to support Brentford in their efforts to deliver digital video streaming to Premier League standards, and in doing so reinforce StreamAMG as the go-to provider in top-tier sports.”

Steve Watts, marketing services director at Brentford FC, said: “Live and on-demand video is key in how we engage with our fans. With the help of StreamAMG’s innovation we can bring them closer to the action than ever before. The ability to reach our fans that are unable to regularly visit Brentford Community Stadium, while improving our membership packages, will be significant,as we enter our second Premier League season.”