British companies joining forces at IBC

To help British companies bring their offerings to the widest possible market, UK Trade and Investment (UKTI) is once more providing support for British exhibitors at IBC2013 in a venture sponsored by Intellect and managed by export outreach specialists Tradefair.

Tradefair establishes and runs a number of pavilions under the GREAT Britain brand. These give a strong presence to the companies exhibiting there, as well as providing a shared meeting room and hospitality facility, ensuring that each participant has a great chance to attract visitors and win business. The IBC exhibition is divided into themed areas, and Tradefair has presence in different parts of the show floor to ensure that participants are in the right place to attract visitors.

As well as providing all that is needed for companies to turn up and exhibit, the venture also includes a number of special services to help new companies maximise their export opportunities. These include the Business Matching service, supported by Digital TV Group, ICT Knowledge Transfer Network and UKTI. This matches British and international companies in terms of business needs and facilitating introductions and meetings on site at IBC to get the relationship ball rolling.

The IBC2013 group has 68 participants, including Alan Dick, Astec Solutions, Brightday Engineering, Clear-Com, Elite Antennas, Emotion Systems, Focalpoint Server, GB Labs, Nativ, OASYS, On Screen Publishing, Open Broadcast Solutions, Phabrix, Rascular, RJS Electronics, SGL, TechBid, TMD, Vidcheck and Zetrox. Products on offer range from traditional transmitter engineering to the latest in IP satellite dishes; asset management and digital archiving to loudness verification and cloud content management.

“The global reach of IBC is quite remarkable, and as businesses look to develop markets around the world it is the one event we recommend above any other,” said Mark Birchall of Tradefair. “We take the complexity and the risk out of exhibiting at IBC, giving our participants a ready-made space into which they can drop their demonstration and their marketing materials, and concentrate on developing business relationships.”

As well as the companies exhibiting on the GREAT Britain pavilions, other British companies benefit from the support of UKTI and Tradefair while taking their own exhibition stands. The GREAT Britain pavilions are in various halls throughout IBC; for further information about the group visit the hospitality area in Hall 4.A61 and Hall 8.B38.

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