BT Sport head of football joins IMG in content role

BT Sport head of football Stephen Cook has left the telco-turned-broadcaster to join IMG in the role of director of content.

Based at IMG Studios in Stockley Park, Cook will lead on the production company’s creative strategy and play a key part in new business pitches. He will work alongside senior production executives on Premier League Productions (PLP) and the European Tour Productions golf.

In addition, he will support IMG’s Rights & Distribution operation to drive revenue to both parts of the IMG Media business.

Cook had been at BT Sport since 2012, playing a part in its launch and latterly its coverage of the Champions League, Europa League, Premier League and FA Cup.

His career has also included stints at ESPN, Setanta Sports and Sunset+Vine.

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