BT Sport using LiveU cellular transmission tech
BT Sport has been deploying LiveU’s LU70 backpack cellular transmission technology to provide coverage since launch, including interviews with fans, press conferences, training ground reports and footage of lower tier sporting events.
The aim is to create a greater engagement with fans, providing an up-close-and-personal sports view. Transmitting from the field using 4G/LTE, 3G or wireless networks, cameramen can connect easily to the backpack and go where traditional OB units can’t. The signal is then fed into the production chain via a LU1000 server.
The technology and service package has been supplied by LiveU’s UK distributor Garland Partners Ltd., alongside a full service package.
Jamie Hindhaugh, COO, BT Sport, says: “The team at Garland Partners worked with us, getting us up and running with a LiveU cellular uplink to provide additional, live footage. We used this successfully in our launch programme and continue to do so.”
Samuel Wasserman, LiveU’s CEO, says: “Our technology is ideal for sports coverage, allowing reporters and cameramen to really get under the skin of leading events and the sportspeople taking part. We’re seeing increased use of LiveU technology in the sports market worldwide, especially in the UK and the US. The flexibility and cost-effectiveness also means that lower-tier sports events can now be given the coverage they deserve, as BT Sport has recognised.”