Canon continues long-standing Rugby World Cup partnership as the Official Imaging Supplier of France 2023

Canon is continuing its support of the Rugby World Cup, reprising its role as Official Imaging Supplier for the 2023 edition. This marks the third Rugby World Cup tournament it has sponsored. As the Official Imaging Supplier of Rugby World Cup 2023, Canon is providing technology that ensures fans don’t miss a moment of the action. The company is also supplying a full range of support from its diverse businesses, including cameras, lenses, video camcorders and network cameras.

As with many major sporting events, Canon Professional Services will be available, where its team members will be providing technical support to more than 800 press, 400+ photographers, 300+ TV crew personnel, 300+ agency staff and 70+ radio personnel. Support includes camera and lens maintenance services and product loans, ensuring they are equipped to capture every nail-biting moment.

In addition to its official imaging role, Canon is supporting several activities off the pitch that are designed to champion inclusivity across the sport. This includes a partnership with the AFP, which will see one aspiring young photographer from each of the participating nations partnered with a staff photographer, equipped with a Canon camera.

Earlier this year, ahead of the tournament, each pair worked on an assignment together that illustrated their nation’s relationship with the Rugby World Cup through photography.

Also at the tournament, Canon will be giving members of the Portuguese national team PowerShot V10 cameras and will be featuring their stories on its website, enabling them to catalogue their tournament journey through their own lens.

“We’re delighted to be the Official Imaging Supplier of the Rugby World Cup this year, following two great tournaments in England and Japan,” said Peter Morris, brand and sponsorship senior manager, Canon EMEA. “We’ve also been thrilled to participate in the AFP partnership. We hope that these moments, captured through the lens of our iconic imaging equipment, will help drive positive change.”