Cisco named Official Network Infrastructure Provider of FIFA Women’s World Cup 2023 to deliver connected experiences to 2 billion viewers
Cisco has been named the Official Network Infrastructure Provider of the FIFA Women’s World Cup 2023. As an Official Tournament Supporter for the Asia Pacific region, Cisco will deliver a secure network that will connect the entire tournament ecosystem – from the venues to operations to administration to media – and power the delivery of the broadcast, which is anticipated to be watched by 2 billion people around the world.
Cisco will deploy its networking technology across nine host cities and 10 competition venues, a number of which are already built on Cisco infrastructure. In addition, Cisco’s network will connect the non-competition venues necessary to support the operation of the FIFA Women’s World Cup 2023, including the International Broadcast Center (IBC), which will deploy Cisco’s IP Fabric for Media solution to allow for the secure and efficient delivery of 4K content to fans everywhere.
FIFA secretary general Fatma Samoura said: “The FIFA Women’s World Cup 2023 will be an historic event, and we are thrilled to have another great company, Cisco, now on board as our Official Network Infrastructure Provider. With Cisco’s expertise and solutions, we will have a seamless and securely connected tournament experience.”
Senior vice president and chief marketing officer at Cisco Carrie Palin said: “The FIFA Women’s World Cup 2023 is unequivocally one of the marquee global sporting events, and we are proud that Cisco can be the trusted provider to connect and protect the network on which the entire ecosystem will operate. In addition to being a fantastic showcase for how we are redefining the future of connected experiences, the FIFA Women’s World Cup 2023 highlights our ongoing commitment to supporting the game of football and using it as a platform to make a positive impact on players and fans around the world. We’re proud of Cisco’s role in enabling the connected experience for lovers of football around the world.”
Cisco’s support of the FIFA Women’s World Cup 2023 continues the company’s commitment to connect more people and things, and power a more inclusive future for all. As part of the sponsorship, Cisco will provide opportunities for members of its Networking Academy to assist with the installation and servicing of the network leading up to and during the FIFA Women’s World Cup 2023 with the creation of an all-female Dream Team. Since its inception in 1997, the Cisco Networking Academy has provided free IT educational courses and career growth opportunities for more than 17.5 million students around the world, while the prestigious Dream Team programme provides promising, aspiring IT professionals with once-in-a-lifetime opportunities to gain real, hands-on experience at some of the largest events in the world.
Today’s announcement builds upon Cisco’s extensive involvement across the global sports and entertainment landscape, where its solutions and expertise are relied upon by some of the most prestigious events, organisations and venues around the world, including the Olympic & Paralympic Games, Super Bowl, McLaren Racing, Real Madrid FC, SoFi Stadium and many more.