Create, Share, Engage 2023: SailGP’s Melissa Lawton added to speaker line-up for 3 May event in London

SailGP chief content officer Melissa Lawton will be among the speakers when SVG Europe’s Create, Share, Engage event takes place in London on 3 May.

Lawton – who is responsible for SailGP’s production strategy and leading the team in charge of delivering its global content offering – will discuss SailGP’s approach to distribution, the types of content it creates for online audiences and why, and how that content is created and shared online.

In only its second year, SailGP reported a 131% increase in its dedicated broadcast audience of 39.2 million, along with 16 million event live stream views on its digital platforms. Lawton will share how this was achieved and how SailGP uses content to build and engage audiences.

In addition, Gauthier Rakotonirina, head of third party marketing at DAZN, will join FIBA Media managing director Andrew Ryan for a keynote interview. They will reveal how the international basketball federation captures and shares content to drive engagement among viewers and create commercial opportunities. The duo will also provide insight into the FIBA Media Athlete Marketing content programme.

They join previously announced speaker Raj Mannick, head of digital at Sunset+Vine, who will outline what works and what doesn’t when it comes to creating digital sports content, share some success stories, and highlight how sporting organisations and brands can best make the different platforms work for them.

Taking place at Kings Place in London on 3 May, Create, Share, Engage: Producing and distributing sports content online, sponsored by LiveU, is a brand new in-person event from SVG Europe.

The full day of interviews, discussion and networking will offer essential insight from, and provide guidance for, federations, leagues, associations, clubs and other rights owners, focusing on content creation and fan engagement across digital platforms.

To find out more and to register go to: https://www.svgeurope.org/create-share-engage/