Create Share Engage: Picture Gallery
SVG Europe’s Create Share Engage event offered insight from, and provided guidance for, federations, leagues, associations, clubs and other rights owners, focusing on content creation and fan engagement across digital platforms. Organisations represented on stage included FIBA, the International Paralympic Committee, and SailGP. The event also included plenty of time for networking. You can view a picture gallery of the day below.
Conference
Steve Wind-Mozley, Chief Marketing Officer at LiveU, provides the opening remarks
FIBA Media managing director Andrew Ryan and Gauthier Rakotonirina, Head of Third Party Marketing, discuss digital plans ahead of the Men’s Basketball World Cup 2023
FIBA Media managing director Andrew Ryan: ““Our production philosophy is to put the viewer not just in the best seat in the house, but the best seat anywhere.”
Sunset+Vine Head of Digital Raj Mannick in conversation with SVG Europe’s Will Strauss
Mannick: “The best sports content is anything that reminds fans why they love sport.”
Stefan Piolet of Origins Digital with SVG Europe’s Heather McLean
With archive and asset management in mind, Tom Blake, Commercial Director at Imagen, invites the audience to discuss and think hard about what sports content to keep and why.
Chief content officer Melissa Lawton in conversation with SVG Europe’s George Bevir
Lawton: “You’ve got to be yourself on each platform and each one of those platforms is looking for a slightly different version of you”
Benjamin Fabricius of uniqFEED, Massimo Magrì from Supponor and AWS’ Richard Craig-McFeely discuss advances in ad tech for live sport
David Candler, Senior Director Customer Solutions, Veritone, (right) makes a point during a session on creating and monetising engaging sports content
Plotting the future of production with the IBC Accelerator programme featuring Andrew Copp from BBC Sport Scotland, Jonathan Hale of Warner Bros. Discovery and Mark Smith from IBC.
Hale: “We want to be in a world where we can move software around dynamically.”
Craig Spence of the International Paralympic Committee, and Tim Stott from Host Broadcast Services, discuss the digital strategy for Paris 2024
