Deltatre announces US expansion, recruits former Google executive

Deltatre has announced plans for a major expansion into the Americas, broadening its global footprint in the sports and media landscape. The company has also announced that, as part of this move, it has hired Google executive Claude London as president, Americas.

Claude will oversee all Deltatre activity in the Americas, and will manage a team based in Deltatre’s offices in New York, Los Angeles and Silicon Valley. He will report directly to Deltatre CEO Giampiero Rinaudo.

As president, Claude will leverage Deltratre’s decades of experience working with the largest sports federations and broadcasters in the world on video content, data, graphics and immersive experiences for consumers. He joins the Deltatre team with more than 20 years of experience as a consumer technology executive, with a successful track record of designing, launching and scaling breakthrough products and businesses. Most recently, Claude worked for Google and its YouTube business, serving in various leadership positions that included overseeing a commercial strategy function seeking to maximise YouTube’s monetisation potential.

“It is an honour to join what is widely regarded as the leading global media and technology solutions company in sports,” said Claude London, President of Deltatre Americas. “Over the past 30 years, Deltatre has built its reputation worldwide, and I see real opportunity for growth in the Americas which has historically been an early adopter of new technologies.  We at Deltatre Americas look forward to serving our great sports leagues and broadcasters, as well as to innovating with them.”

Deltatre is the global leader in sports media and technology providing a comprehensive range of digital and broadcast solutions for the world’s largest sport events, federations, media partners and brands. Deltatre creates, processes, and fuses live video, data and graphics on a real-time basis, layering in interactive features and content to transform the sports viewing and fan experience. Deltatre has powered crucial services for federations and broadcasters for the top 5 global sports live events of all time including the FIFA World Cup 2014 Final, the UEFA Euro 2016 Final, the UEFA Champions League 2016 Final, the Rio 2016 100M Final and the 2015 Cricket World Cup match between India and Pakistan.

“We are ready and excited to bring our 30 years of experience working with global sports federations and media companies to the Americas,” said Giampiero Rinaudo, CEO and Co-founder of Deltatre. “Claude is the perfect person to lead our ambitious expansion into a frontier that embraces sport, media and technology, and all the innovation that goes with it.”

The latest news is the first in a series of major announcements planned by Deltatre over the next several months as part of its American expansion.

“For decades Deltatre has proven to be an operationally reliable and technologically innovative media solutions company for the largest sports federations, leagues and broadcasters in the world,” said George Pyne, Founder and CEO of Bruin Sports Capital. “We look forward to bringing this experience and expertise to the Americas.”

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