Deluxe, BT Media & Broadcast to extend reach of MediaCloud

Deluxe Entertainment Services Group has announced details of a contract with BT Media & Broadcast that will extend the reach of MediaCloud, Deluxe’s software orientated broadcast platform, utilising BT’s global network connectivity. The alliance is focused on delivering managed channel origination and distribution globally.

Under the new agreement, Deluxe and BT Media & Broadcast will offer an agile, software-based broadcast playout solution giving broadcasters and content owners an alternative to legacy owned and operated hardware-centric broadcast platforms. The joint solution is said to eliminate the need for large capital investment and refresh, considerably reduce operating cost, and future-proof the broadcast supply chain.

Designed to meet even the most complex and demanding distribution and delivery requirements for linear and non-linear broadcast platforms, the Alliance enables clients to quickly and reliably launch, manage, and monetise channels and content on a global scale.

“This is a very significant step in the revolution taking place in broadcast technologies,” commented BT M&B VP Mark Wilson-Dunn. “The combination of our media grade global networks, and the Deluxe MediaCloud platform, together with the professionals behind it, is a winning proposition.”

Deluxe MediaCloud MD Maurizio Cimelli added: “The MediaCloud platform is designed to transform broadcasting from content acquisition through to play-out and delivery. Its agility, cost-effectiveness and resilience is designed to offer broadcasters far more flexibility without compromising quality. We are proud to be partnering with BT to extend the reach of the platform, and their enthusiasm in supporting this innovative approach to broadcasting has been unparalleled.”