Dubai World Cup fixture enjoys global exposure and world-class TV production
More than one billion TV viewers across 150 territories have access to a truly world-class broadcast of the US$30million Dubai World Cup fixture from Meydan on March 31.
Horses from a dozen countries compete in nine top-class races, including five Group 1 contests. Attracting international interest, the event is covered live by a host of leading (non-wagering) broadcasters including Sport 24, which is available live on nine cruise lines and 11 airlines including title-race sponsor Emirates.
Broadcasters include NBC Sports Network (US), Sina (China), Super Sport (South Africa), ESPN (Latin America, Caribbean), Dsport (India), The Green Channel / Fuji TV (Japan), Racing.com and Sky Thoroughbred Central (Australia), Match (Russia), Arena Sport (Serbia, Montenegro, Croatia, Bosnia & Herzegovina, Macedonia, Slovenia and Kosovo), Racing UK and At The Races (UK and Republic of Ireland), TV3 (Republic of Ireland), and TVP (Poland).
The MENA (Middle East and North Africa) region is served by live coverage from Dubai Racing Channel and Yas TV.
The Dubai World Cup headlines Eurosport’s weekly equestrian magazine programmes broadcast in more than 120 territories, while Trans World Sport, the leading global sports magazine programme, offering the fixture added exposure, as does CNN, which is covering the race for its World Sport. ITV airs content from the fixture within its live broadcast on Saturday in the UK.
In addition, news outlets across the world receive the story of the day via SNTV, the leading sports news video agency, which has a potential household reach of more than one billion.
Racecourse Media Group, with the support of its technical partner Timeline TV, has aimed to deliver the most innovative Dubai World Cup broadcast yet, with the help of more than 50 production and support staff at Meydan and 20 camera operators.
Production features include:
Flyaway production facility producing both track and presentation feeds
Sony 4300 Super Slow Mo cameras
8 times Super Slow mini camera on finish line rail
HEVC radio links in stalls to provide multiple links offering super close-ups of jockeys
Remote hot head cameras employed around the track
HEGO Touchscreen and Augmented Reality graphics bringing the parade ring studio to life with tracking Jib
Virtual Reality graphics including distance lines, sponsor graphics, virtual finishing line, picture in picture replays and jockey silks
Steward review system, giving stewards direct control of footage and enabling them to simultaneously view different angles, pause, enlarge footage and compare angles side-by-side
A site-wide Radio Frequency network to sustain cameras and radio-mics for roving reporters
The presenting and reporting team consists of Nick Luck, Rishi Persad, Angus McNae, Britney Eurton, Andrew LeJeune, Tom Stanley and Scott Hazelton.
Created through the vision of HH Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, the Dubai World Cup fixture is set against one of the most iconic sporting theatres, the state-of-the-art Meydan Racecourse. The architectural masterpiece measures 1.2km in length and can seat over 60,000 in its grandstand.