E-Bike Grand Prix appoints Sunset+Vine as production, content, and media partnerships agency
Sunset+Vine has been named the live production, content and media partnerships agency for a new and exciting city centre electric bike grand prix series.
The E-Bike Grand Prix (EBK GP) Racing Series is owned and developed by Cube International and will feature pro-cycling teams racing around specially-designed city centre tracks on electric road bikes at motorway speeds, whilst working with host cities to make a demonstrable difference to their sustainability and transformative mobility.
“Sunset+Vine have delivered some memorable sporting moments to the international broadcast community over many years,” says Cube International’s CEO Andy Moss. “We are excited to work collaboratively with their teams and our city host partners on this new event series. The plan is to create dynamic global sports event coverage that combines real-world and eSport opportunities with equality, advanced technology, and sustainability that crosses screens and platforms in a most exciting and interconnected way.”
As Cube’s partner for the Series, Sunset+Vine will provide all production services from the live coverage to the social and digital content, news and highlights programming.
“We are working on some arresting ideas for the E-Bike Grand Prix Racing Series,” says Sunset+Vine Executive Director Andrew Preece. “Virtual and Augmented Reality will be at the heart of our production as we develop second screen concepts that have never been seen before and that will provide a truly holistic viewing experience.”
Preece says the Sunset+Vine in-house technical team is working with developers and technologists from around the industries to harness innovation and put it on screens with Sunset+Vine’s hallmark style, substance and authenticity.
Within the terms of the contract the Sunset+Vine Media Partnerships division will be responsible for the 360-degree distribution of all content forms from live to highlights, news, social and digital as well as leveraging media buys and bespoke content deals.
‘This project provides an ideal green field landscape for our distribution teams,” says Sunset+Vine Head of Media Partnerships Sarsfield Brolly. “From negotiating live broadcast and streaming deals to gaining traction with news and working with Cube to set the social and digital strategy which we will then deliver, we are unique in being able to provide the whole audience development service from under one roof.”
Sunset+Vine has expertise in the areas of cycling and esports. As producers of the track cycling and road races of the Commonwealth Games, to the Tour de France for broadcasters and tour sponsors to Zwift ecycling national championships and triathlon, and the UCI Mountain Bike World Cup for Red Bull.
The E-Bike Grand Prix Racing Series is scheduled to launch in September 2022 crossing continents in a 10-race men’s and women’s series around iconic cities of the world.
Underpinning the sport element of the race is a commitment to developing and delivering a three-year Sustainable and Transformative Mobility Strategy in each host city, which will help them to mobilise their citizens, trial new sustainable technology innovations and bring about lifestyle and behaviour changes that will leave a legacy of cleaner, greener, healthier cities.