Elemental Technologies has announced that it has been recognised by Gartner as a ‘Cool Vendor’. In an April 16, 2015 report entitled “Cool Vendors in Communications Service Provider Infrastructure, 2015,” Gartner analysts Akshay K. Sharma, Sylvain Fabre and Deborah Kish note that as CSPs and large-scale enterprises move toward software-defined networking and further virtualization, new vendors appear offering solutions for video, along with vendors offering newer mobile backhaul and mobile core solutions.

The Gartner report focuses on vendors that have an impact on the CSP networking marketplace from the perspective of various technologies and end-user needs, and points out that “software-defined video (SDV) is emerging as a new area for CSPs to explore newer services” and to “look for solutions that support SDN-based control together with NFV-based service orchestration for mobile core functions, especially for newer video on-demand services. SDV may allow the provisioning and orchestration of other dynamic applications, such as video as a service.” In addition to listing innovative technology vendors in the CSP market, the report assesses these companies against the Gartner Nexus of Forces for cloud, mobile, information and social media technologies.

“Being named a ‘Cool Vendor’ by Gartner is an honour and we believe a validation of the impact that Elemental’s SDV approach and solutions are having across the broadcast, pay TV and enterprise video industries,” said Sam Blackman, CEO and co-founder of Elemental. “With the inherent advantage enabled by Elemental, more than 600 video enterprises have deployed our software-defined video solutions. We’ve become a critical element of video infrastructures for leaders like Comcast, Sky, Telefόnica and Telstra.”