France Télévisions selects deltatre for multi-sport mobile, tablet apps

Sports media and technology firm deltatre has announced a contract with France Télévisions to support the group’s sports programming with cutting-edge digital solutions. The agreement with the French public broadcaster will see deltatre delivering a suite of illuminating mobile and tablet applications to complement sports coverage and enrich the fan experience.

Building on their successful collaboration during London 2012, the two organisations will connect fans with exclusive digital content and personalised features as France’s finest winter sports athletes descend on Sochi.  Whether watching at home or on the go, France Télévisions’ mobile and tablet apps will immerse fans in the action and connect them with the viewing community using tools such as: in-depth analysis and editorial reporting; live video and highlight clips; up-to-date event calendars, TV schedules, results and medal counts; interactive commentary and social media integration; and customised alerts of breaking news, event starts and medal wins.

While the solution will launch as the curtain rises on Sochi, its multi-sport functionality will serve as a digital hub throughout the year, accompanying France Télévisions’ broadcast coverage of major events across 16 other sporting disciplines including rugby, tennis and football.

Laurent Frisch, director of France Télévisions Editions Numériques, says: “In recent years, we have experienced first-hand a change in the way our audience consumes media with an almost unquenchable desire for more quality sporting content on smart phones and tablets. The response to our London 2012 digital offering was overwhelmingly positive. Therefore, we have again tapped into deltatre’s digital expertise, not only in Olympic events, but across dozens of sports, to create a new francetv sports app that fans can enjoy during all the major sporting events throughout the year.”

Compatible with iOs and Android platforms and engineered with an intuitive, modern design, the applications will capitalise on deltatre products to strengthen France Télévisions’ unrivalled viewing experience. Notably included into the apps is Podium, deltatre’s plug and play results solution that integrates easily into rights holders’ digital platforms.

Expounding on the collaboration, Ciaran Quinn, deltatre’s director of Olympic & Strategic Business, says: “France Télévisions’ undertaking during London 2012 was remarkable. That they remain ardently committed to taking the viewing experience even further for Sochi, and other events, is a testament to their dedication to audiences. deltatre is pleased to continue supporting France Télévisions as it captivates fans.”

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