Gearhouse Broadcast makes multi-million dollar investment in Fujinon 4K and HD lenses
In its largest ever lens purchase and as a major part of an ongoing commitment to the Australian market, broadcast services specialist Gearhouse Broadcast has announced a multi-million dollar investment in Fujinon 4K and HD lenses to bolster its Australian HD OB super truck fleet.
Gearhouse Broadcast CEO John Newton said, “Our core philosophy has always been to deliver the latest and highest quality technology, workflows and services to our customers. Recently we did a comprehensive evaluation of 4K lenses across the globe and it was very clear that Fujinon are leading the world in 4K lens quality and technology, so this multi-million dollar investment in Fujinon 4K lenses is another great example of our core philosophy in action.”
Gearhouse has purchased a significant number of Fujinon 4K UA107x8.4BESM, UA80x9BESM, UA22x8BERD and UA13x4.5BERD 4K lenses and HA23x7.6BERD and HA14x4.5BERD HD lenses which now means all of its OB super trucks and a substantial amount of its entire Australian OB fleet will now be Fujinon 4K lens-enabled.
For Newton the logic behind the investment was simple. He explained, “Put simply; these lenses with our current camera fleet will give the very best picture quality tor our clients, as 4K lenses on HD cameras outperform and produce better images than HD lenses. That’s an immediate and tangible benefit to our customers. Then there’s two the fact that our entire fleet is now future-proofed for 4K production of any kind. Finally and particularly in the case of the UA107x8.4BESM, we now have not only the highest quality 4K box lenses available but also the one with the largest zoom range available of any 4K UHD lens in today’s market.”
With many camera manufacturers producing UHD 4K cameras, Fujinon has developed lenses which not only meet but exceed 4K optical performance. This includes high resolution, high contrast and high dynamic range (HDR). Fujinon has also placed particular emphasis on the development of accuracy in focus control demanded by 4K resolution and developed new manufacturing technology for configuring and positioning of lens elements.