Hitomi Broadcast renews Bronze sponsorship of SVG Europe

Hitomi Broadcast, a UK-based manufacturer of professional broadcast equipment, has renewed its sponsorship of SVG Europe, reaffirming its commitment to the sports broadcast market. Hitomi is known for its expertise in measuring lip-sync and timing delays associated with television production, offering indispensable tools tailored for live and remote production workflows.

Russell Johnson, director at Hitomi Broadcast, expressed the significance of the sponsorship with SVG Europe: “SVG Europe provides us with invaluable networking opportunities and insights into industry trends. Our sponsorship not only connects us with key influencers but also allows us to shape our product development efforts, ensuring that we continue to provide tailored solutions for the evolving needs of sports broadcasting.”

Recent notable projects include Hitomi’s collaboration with WWE, a global wrestling entertainment brand. Technical supervision for the production was provided by WWE, with NEP mobile units on location at the arena for live event cutting. PSSI/Strategic Television handled the distribution of event signals worldwide. Managing multiple audio and video signals over long distances required minimising latency and ensuring synchronisation, which was facilitated by Hitomi’s technology.

Beyond WWE, Hitomi has been actively involved in an increasing number of stadium-based and international sporting events. From golf tournaments and soccer matches to high-adrenaline motor racing events, the company has been at the forefront, offering its expertise in lip-sync measurements and ensuring broadcasters deliver a top-tier viewing experience.

Hitomi continues to innovate, with cloud-based latency and lip-sync measurement capabilities currently being developed along with SMPTE ST2110 support.