Host broadcaster selects Avid for content creation, distribution from Sochi

Avid’s broadcast solutions have been selected by the host broadcaster to power the production workflow in Sochi. With an integrated and open Avid workflow at the heart of its operation, the host broadcaster will be able to efficiently manage the thousands of hours of sports content being captured at multiple sites during the event, and instantly make that content available to Rights Holding Broadcasters (RHBs) in Russia for multi-device delivery to viewers around the world.

“Each major sporting event brings the challenge of handling exponentially more media assets than ever before. With an Avid infrastructure in place, the host broadcaster will enable its rights holding broadcasters to quickly and efficiently access and distribute assets across multiple channels, for millions of viewers to enjoy,” said Jeff Rosica, senior vice-president of worldwide field operations at Avid.

Avid was chosen for its ability to ensure a collaborative, reliable and flexible workflow to connect journalists, editors and producers across many locations – and to enable the global broadcasters housed in the International Broadcast Centre (IBC) to work more efficiently. The workflow, which seamlessly integrates with third-party solutions, comprises: an Avid Interplay product asset manager system; Avid Interplay Central remote working licenses; an Avid iNEWS newsroom management system; 16 Avid ISIS 7000 shared storage systems; and Avid NewsCutter editing software running on Avid Nitris DX hardware. Avid configured the workflow with specific private and public areas to ensure the protection of media assets and provide the right level of access for the RHBs.