Intel ‘expands the boundaries of what’s possible’ with SVG Europe Gold sponsorship

Intel, which works to enable customers to capitalise more fully on the power of digital technology, has joined SVG Europe as a Gold sponsor.

The company’s technology is used by some of the world’s biggest sporting events and it is currently preparing for the 2024 Olympic Games where Intel technology and processors will be used to power platforms that create better, more immersive experiences. This follows on from its activations at Beijing 2022, which included 5G broadcast, a Venue Simulation System and 8K virtual reality.

Sarah Vickers, head of Intel’s Olympic and Paralympic office, said: “Intel’s technology expands the boundaries of what’s possible; serving as a launch pad for continuous innovation and world-changing solutions. We have a vision for the future of the Olympic Games, where the world is united not only by a desire to watch the world’s best, but by innovative technology solutions that enable new levels of connectivity, streamline and secure operations, increase sustainability and deliver data-rich experiences.

“As we look toward Paris 2024, we’re excited to use new technologies to bring deeper levels of interaction to Olympic and Paralympic fans around the world, especially as Intel leverages AI, compute and connectivity to transform the broadcast landscape. Being closer to the Games starts with Intel.”