LaLiga partners with Mondia to deliver LaLiga Xtra subscription-based mobile platform
LaLiga has partnered with mobile technology company Mondia Group to create LaLiga Xtra, a new subscription-based mobile platform.
Users of LaLiga Xtra will be able to choose daily, weekly or monthly subscription packages and will find a multi-language platform with exclusive content and experiences for football fans, including video, images, articles, and infographics as well as upcoming fixtures and in-depth player and club info.
In addition, users can play games such as quizzes, a prediction challenge and LaLiga’s fantasy football game, with the option to compete against other users.
Through an agreement with Orange Group, the platform will be made available in the coming months to the operator’s millions of customers in its Middle East and Africa regions. There are 70 countries lined up to host the platform, with availability for each country to be announced over coming weeks and months.
Speaking about this launch, Óscar Mayo, LaLiga’s head of business, marketing and international development, said: “This is an exciting venture between two organisations with an extensive global reach and the desire to build communities of football fans through engaging content and new experiences. We want to entertain fans all week long, not only during the 90 minutes of a match, and we are convinced that LaLiga Xtra will achieve this. Our goal has always been to get closer to fans across the Middle East and Africa to show everything that Spanish football has to offer. We’re excited to continue building these connections by working with Mondia and Orange Group.”
Mondia has reached 1.4 billion global users and counting, having worked with brands such as Disney, Nintendo, Sony, Universal and various telecommunications companies. The company will organise integrations between LaLiga and Orange and will develop, manage and maintain the platform.
Paolo Rizzardini, chief commercial officer at Mondia, commented: “Our partnership with LaLiga is an endorsement of our expertise in creating digital experiences for all. Our ability to create an end-to-end solution including digital payments, is the real value Mondia brings together with our experience in operating in many markets across the globe. LaLiga is a premium content partner with a commitment to delivering exceptional experiences to their audiences, and we are thrilled to help make the initiative a reality.”