LiveU extends SVG sponsorships in the US, Europe

LiveU is pioneer of broadcast-quality, video-over-cellular solutions that allow live HD video transmission from any location around the world. With top-tier customers in over 80 countries, LiveU’s solutions have been used for breaking news and high-profile events, including the 2012 US Presidential Campaign, Hurricane Sandy, 2011 British Royal Wedding, GRAMMY Awards, NBA and Super Bowl. At the London 2012 Olympics, LiveU provided over 100 backpacks on the ground for its global customer base with over 2500 transmission hours.

From backpacks to smartphones, LiveU offers a complete range of devices for live video coverage. LiveU’s solutions include multiple 4G LTE/3G, HSPA+, WiMAX and Wi-Fi cellular links, which are optimized for maximum video quality based on the available network conditions. In addition, LiveU owns the patent for cellular bonding for remote news gathering in the US and other countries. All LiveU products are based on this fourth-generation patented technology.

LiveU’s list of recent sporting credits is extensive. In Europe, these include the selection by British Eurosport (part of the major European sports broadcast Eurosport) of the LU70 backpack solution to enhance its broadcasts for British viewers for both small and premium-scale events. British Eurosport has tested the technology at a wide range of events including: the MCE British Superbikes and World Superbikes; the French Open tennis, where it proved particularly useful, providing material during rain delays; and the WTA Madrid tennis and Masters Snooker in the UK. It was also used to heighten the excitement for British viewers of this year’s Tour de France.

Reflecting on the continuation of LiveU’s association with both Sports Video Group in the US and SVG Europe, Ronen Artman, VP marketing of LiveU, comments: “Sports and live go hand-in-hand in today’s video age. As the pioneer of video-over-cellular technology, LiveU is best-positioned to come up with solutions that support live video coverage for every kind of event, ranging from professional leagues to triathlons, collegiate and amateur competitions. In the past, many of these organisations couldn’t consider offering live video because of the cost of satellite trucks and their inability to offer in-motion coverage. LiveU enables our customers to engage their fans further by streaming live games and competitions, press conferences, and pre-game and post-game shows from any location, without the need for expensive satellite or fiber connections.

“We joined SVG/SVGE because of its central role in supporting the sports video community in our two largest markets: US and Europe. Sports will undoubtedly continue to be a key focus area for LiveU going forward with our new solutions offering even greater opportunities for worldwide live sports coverage.”

Subscribe and Get SVG Europe Newsletters