London’s first 4K television studio lights up with over 50 LED systems

Celebro Media Studios CEO Wesley Dodd: "We wanted to be at the forefront of technology"

Celebro Media Studios CEO Wesley Dodd: “We wanted to be at the forefront of technology”

Rotolight has been chosen as the exclusive LED lighting supplier to Celebro Media Studios, the UK’s first 4K television studio. Established just over two years ago in London’s West End, Celebro Media Studios is specifically designed for live television applications.

The studios are used by several global broadcasters, including the BBC, MTV, and TRT World, the Turkish state broadcaster. “The idea is that any client who makes live television can walk into our space and very, very quickly put a live television programme on air,” said Wesley Dodd, CEO of Celebro Media Studios.

“We wanted to be at the forefront of technology. Everything from the monitors on the wall to the cables under the floor are suitable for 4K transmissions,” said Dodd. “This, of course, has been extended to the lighting too.Many people in our industry are sceptical when it comes to LEDs as they have probably encountered problems with too much green light, flickering, or some other kind of issue. We had to fight through those perceptions to some extent, and find a light that just didn’t have any of those problems.”

The Rotolight Anova produces class leading colour accuracy and a powerful soft light output of up to 6900 lux at three feet whilst only consuming 48 watts at full power, making it one of the most efficient LED lights on the market. “The Rotolight Anova is the perfect light for working in the live television environment. We are able to light people accurately and very, very quickly, which has saved us time, mistakes on air, and a lot of money. The power efficiency and the lack of maintenance were a massive deal for us.

“If we were using anything else, tungsten or fluorescents, we would be spending time replacing them. We’ve been spoiled and we don’t know how lucky we are,” said Dodd. Initially the studios used 11 Rotolight Anova V2 bi-colour lights for use in various productions. This has since extended to more than 50 units, as a result of the light’s energy efficiency, lower UPS loading, unique soft light output and signature catch light effect. “The other thing that everyone loves about these lights is the beautiful kick they get in the eye – it’s a big deal for our clients. They love the fact that their presenters just look nice on air – if the client’s happy with the lighting, we’re happy.”

The recently launched Rotolight Anova PRO is the latest in the Anova product family and is the ultimate LED studio and location light that features five patented, industry-first features which save significant time and money, while enabling greater creativity for directors of photography (DOPs) and cameramen in studio or on location.

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