Media Links renews sponsorship with SVG Europe

Media Links, Technology and Engineering Emmy Award winner and market leader in solutions to transport broadcast media and data over IP, has announced the renewal of its Gold sponsorship with Sports Video Group Europe (SVGE). Media Links’ technology is used for some of the world’s most watched sporting and entertainment events including, the upcoming Winter Games in Pyeongchang.

John Smith, managing director of Media Links EMEA, confirms: “As sports remains one of the most lucrative avenues for European broadcasters, SVG works tirelessly to support the professional community that uses existing and emerging technologies to produce and distribute sports content. We are proud to continue our sponsorship which brings together manufacturers and service providers to help advance the creation, production and distribution of sports content throughout Europe.

“Throughout the year SVG organises a programme of topical, thought-provoking events which open-up discussion about the direction and future of our industry,” continues Smith.  “In the past, Media Links has been involved in the SVG Sports Production Summit, presenting at ISE plus debating at sessions such as FutureSport, held at Chelsea Football Club. We are looking forward to supporting more SVG events over the next 12 months, exploring the workflow challenges and technical innovations that will shape the future of sports production across Europe, as well as introducing our own leading-edge IP transport technology to new audiences.”

Smith concludes: “Media Links’ portfolio of products is already the option of choice for the world’s most viewed global sports events. We are delighted to be working once again with SVG to make access to our accumulated expertise in broadcast and telecommunications more widely available, ensuring live production over IP can become a reality for broadcasters across Europe.”