MEDIAPRO, NeuLion partner for historic 4K live streaming event
NeuLion and MEDIAPRO have announced what it described as the first-ever live 4K streaming delivery for the forthcoming match between FC Barcelona and Real Madrid, taking place at the Camp Nou Stadium in Barcelona, Spain, on Saturday 2 April at 20h30, to Sony 4K Ultra HD TVs.
MEDIAPRO is part of the IMAGINA Group, which comprises over 60 companies including production and post-production with MEDIAPRO and broadcasting with Overon.
The event will be streamed live in 4K by leveraging the NeuLion Digital Platform and delivered over-the-top (OTT) to Sony 4K Ultra HD TVs that have integrated the NeuLion 4K Streaming SDK for viewing at various locations including Camp Nou Stadium, MEDIAPRO/Overon offices in Barcelona and Madrid, and NeuLion Offices in the US. The live event, produced by MEDIAPRO and Overon and delivered by NeuLion, is being streamed in advance of the launch of a new Overon 4K app that will be made available for select 4K devices in the coming months.
The NeuLion Digital Platform is an end-to-end platform providing licensed components from content ingestion, encoding and management to content security, monetisation and monitoring that together streamline the content delivery process. The platform facilitates the streaming and sharing of high-quality content up to Ultra HD/4K, including premium sports and entertainment content.
“Streaming the ‘Classico’ soccer match live in 4K for the first time, is a new milestone, in a series of firsts, that NeuLion has achieved, as we lead the momentum in the end-to-end delivery of live 4K sports to internet connected devices,” said Dr. Kanaan Jemili, CEO of NeuLion. “We are very excited to have the opportunity to partner with Mediapro and Overon. Together and over the coming months, we expect to continue to deliver great compelling experiences to sports fans.”
“What makes 4K so exciting is that it significantly enhances the experience for our fans in Spain,” said Emili Planas, CTO of Mediapro. “Fans continue to ask for ways to get closer to the match and the field of play, and with 4K, that experience feels like you are sitting in the stadium. With NeuLion we will bring 4K to our fans anywhere in the world and be the leaders in the production and delivery of 4K events.”