Navigating a dynamic landscape: Gravity explores the unprecedented growth of esports and managed services in 2023

The Gravity Media team from France joined forces with the team in Australia to deliver the IEM esports tournament held at the ICC in Sydney

By Ed Tischler, Gravity Media managing director.

The year 2023 has proven to be a watershed moment for the media and entertainment industry, witnessing unparalleled growth in esports and the flourishing popularity of managed services offerings. Esports, in particular, has transcended its niche status to become a major industry, captivating audiences and drawing substantial investments. As we delve into the multifaceted dimensions of this surge, it becomes evident that the expansion of esports and managed services is not merely a trend but a transformative force shaping the future of the media and entertainment landscape.

Esports, once considered a subculture, has evolved into a global phenomenon. In 2023, the esports market and our managed services experienced remarkable growth, signalling a shift in consumer preferences and industry dynamics. The allure of competitive gaming has not only attracted a massive viewership but has also become a magnet for investments, turning esports into a lucrative and influential segment of the media and entertainment industry.

Projections indicate that the esports market will sustain its rapid expansion, fuelled by a growing global audience and increased investments. The trajectory suggests that esports will carve an even more significant niche within the broader media and entertainment landscape, challenging traditional notions of content consumption and engagement.

Simultaneously, the growth of managed services has emerged as a crucial component in facilitating the seamless production of content. In an era where media creation is increasingly complex, managed services offerings have become a lifeline for content creators, streamlining their operations and helping them navigate the intricacies of media production. This suite of services is instrumental in ensuring efficiency, cost-effectiveness and quality control throughout the content creation process.

Inspiring the next generation

The burgeoning growth of esports and managed services has ushered in a new set of challenges, particularly in the realm of recruitment. The demand for skilled professionals who understand the unique demands of esports is surging, challenging both technical providers and regional talent pools. This transition from traditional broadcasting to the dynamic world of esports necessitates a rapid adaptation to the fast-paced nature and specific requirements of this burgeoning industry.

In response to the escalating demand for esports expertise, the industry is paying close attention to the ever-evolving freelance market. There is a persistent push for diversification and expansion of talent pools, a recognition that the multifaceted nature of esports requires a wide array of skills and perspectives. A collective effort is underway to support and promote diverse talent among the next wave of media professionals, fostering inclusivity and injecting fresh perspectives into the industry.

To keep pace with the evolving demands of the industry, companies are doubling down on investments in training programmes. These initiatives aim to prepare the next generation of media and entertainment professionals not only with technical skills tailored for esports but also with a focus on sustainability and responsible production practices. Apprenticeships in creative and technical recruitment are now integral to nurturing talent, providing hands-on experience and mentorship to individuals seeking to enter the dynamic world of esports.

The expansion of non-traditional broadcasts into emerging markets creates new opportunities but it also requires a learning process to understand the cultural, technical and regulatory landscape of these regions if it wants to be successful.

The cumulative impact of these shifts in the esports and managed services landscape underscores businesses’ increasing need for flexibility, adaptability and a commitment to preparing a workforce capable of thriving in an environment defined by technological advancements, sustainability imperatives and a rapidly changing media landscape.