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Author: SVG Contributor
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Cricket for Gen Z: How AI is making the game easier to followBy Divyajot Ahluwalia, founder and director, wTVision Solutions. Cricket is a sport built on technique, patience and the interpretation of raw data to shape tactics and long-term strategy. This layered complexity is what appeals most to the players and seasoned...
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The physics behind capturing clean audio outdoorsBy Simon Davies, managing director and lead product designer, Radius Windshields. Microphone wind noise remains one of the most persistent challenges in outdoor recording. Regardless of how much we invest in premium microphones, a single gust can render our efforts useless...
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Why the $258bn pro-AV market’s shift to software is critical for sports productionBy Evangelos Vrysellas, research analyst, Caretta Research Pro-AV technology used in sports has been rapidly evolving over the past few years as clubs, leagues and federations invest in multipurpose venues and start managing their own video production. Caretta Research’s latest...
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The great fragmentation: GlobalM on why sports rights splintering is a good thingBy Paul Calleja, CEO, GlobalM. There’s been plenty of noise lately about the fragmentation of sports rights, feeds being split up, packages getting smaller and the delivery landscape growing more complex. And sure, it’s a shift from how things used...
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Seeing the whole field: Imagine shares how monitoring and multiviewers are changing the game for live sports broadcastingBy Jimbo Haneklau, vice president of sales, sports and live events, Imagine Communications. In today’s sports venues, there are two networks at play — the main IT network and a separate network behind the scenes that handles broadcast operations. Integrating...
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IP video: AJA on the changing face of live sports production in 2026 and beyondBy Mike Boucke, senior product manager, AJA Video Systems. Between the Winter Olympics, FIFA World Cup and other global events on the horizon, 2026 is gearing up to be yet another landmark year for live sports. As it takes shape,...
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SailGP’s Melissa Lawton talks 2026 opportunities, reaching new audiences, data-based strategySailGP sees its sixth season, which began in Perth in January, as a pivotal moment in its evolution. With a newly extended two-year US media rights agreement with CBS Sports, which includes more than 50 hours of coverage each season...
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AI orchestration, long-tail innovation and multi-format delivery: LiveU’s outlook for sports broadcasting in 2026By Ophir Zardok, head of sports strategy & business development, LiveU. If 2024 was the year the industry declared AI would transform everything, then 2025 was the year we realised how far there is still to go. AI dominated every...
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UHD is dead – long live UHD: The future of live sports broadcast relies on UHD adoption, says RedBy Andy Newham, head of sales, EMEA, Red Digital Cinema. Like many major sports events, the 2025 UEFA Champions League Final was produced in 1080p50 HDR HLG. But not in 4K. This has been the subject of debate for a...
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Beyond Live: Why additional content is the real battle for reach in sports media, according to ScoopaBy René Alles, CEO, Scoopa. For decades, 'live' has been the holy grail of sports broadcasting. Live rights drove value, dominated negotiations and justified billion-euro deals. Yet, as we leave 2025 behind, one truth has become unavoidable: the real growth...
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Supporting role: Adder on the importance of infrastructure agility in live sports broadcastingBy John Halksworth, senior product manager, Adder Technology. In 2025, live sports broadcasting has undergone an accelerated transition. What was once rooted in traditional television networks has evolved into dynamic ecosystems of streaming platforms, real time interactivity and personalised viewing...
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Moving at pace: Multidyne shares how immersive capture and REMI are driving innovation across the industryBy Jesse Foster, director of strategic accounts and products, MultiDyne. The sports broadcasting world saw a lot of change in 2025. For years, people talked about workflows evolving slowly, but this past year didn’t feel slow at all, it felt...
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From wires to networks: Navigating the next phase of sports broadcasting’s infrastructure evolution with AristaBy Albert Faust, technical lead, Arista. For decades, live sports broadcasting operated in a world of wires – tangible, physical and predictable. Signals travelled along routes that engineers could touch, trace and measure. Integrating new equipment meant plugging in a...
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Audio networking 1: Audinate on building fast, flexible productionsBy Will Waters, Audinate, principal product manager. If you've been around sports broadcasting for more than a few years, you've probably noticed a shift in how audio moves around. The snake cables and patch bays are still in some venues,...
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