Pauline Beneat joins EMG as head of communications and marketing
Euro Media Group (EMG) has announced the arrival of its new head of communications and marketing, Pauline Beneat.
She will be developing EMG’s communications, public relations and marketing strategy, as well as supporting the group brand and its overall growth.
Beneat commented on her appointment: “With over 20 years of experience in the world of Broadcast, EMG combines a unique knowhow and world-renowned expertise with a strong history of innovation. I’m thrilled to finally be joining this team of 1,500 talented employees.
“The broadcast industry is undergoing a full shift towards more connectivity and agility, which EMG is fully embracing. I’m excited about all of these changes and I’m glad to be part of this adventure,” she said.
Prior to joining EMG, Beneat spent 8.5 years in Berlin as head of communications for tourism company, HolidayPirates Group, which held 10 brands spread across 10 countries and with six offices.
Before HolidayPirates Group, she working for the online language learning platform Babbel as international PR and communications manager. She noted: “This software company grew really fast. I joined when they were about 80 employees and left when they were close to 500. Like EMG, they are also a very international company with now over 700 employees from over 60 nationalities.”
As to what she intends to do while at EMG, Beneat said: “EMG constantly develops new innovations to serve a strong network of clients. So far, no position was dedicated to spread the word not only about these innovations, but also the great synergies existing within EMG. The group’s reputation was mostly based on word of mouth, and although this may be a very powerful way to build and maintain brand awareness, a wide group like EMG present in eight countries and constantly growing deserves more.”
She concluded: “I aim to develop and implement an overall communications, public relations and marketing strategy, supporting the group brand as well as leveraging the national entities’ growth. I hope to optimise both internal and external communication in order to ensure a cohesive group branding and maintain synergies across companies.”