Professional Fighters League partners with 10TX to bring PFL to a wider fanbase

To expand its international exposure and fan base, the Professional Fighters League (PFL) has partnered with Nextologies company, 10TX, for live event signal transport. This move is set to enable broadcasters and streamers globally to distribute PFL events, regardless of the format their platforms require.

PFL is a co-leader in the global MMA space with a focus on rapidly expanding its footprint with new audiences, a goal made a reality by partnering with 10TX, which uses Nextologies’ entire Headend in the Cloud (HITC) hardware and software infrastructure.

Of particular import for PFL was the use of Nextologies’ AVDS2 software in the solution. AVDS2 is a software application that can act as an encoder, decoder, and/or transcoder, making it possible to take any signal in, process it, and output it in any required format. AVDS2 allows the delivery of a live signal to any taker in any format with no additional hardware, creating a competitive advantage by immediately expanding the potential market for a signal.

“Our new platform enables production to focus on content and not have to worry about the various delivery formats required by the licensed takers. This allows sales teams to monetize the various feeds and expand the distribution without adding prohibitive costs,” said Keith Valeri, CEO 10TX.

“Staying ahead of tech that makes our engineering process run smoother has been a mantra since we started the PFL,” added George Greenberg, executive producer, PFL. “10TX has been a major player for us, employing technology so we can deliver to a global audience with unparalleled reliability.”

By partnering with 10TX PFL has been able to expand its viewership far beyond traditional broadcast, making it possible for over the top (OTT) and streaming viewers to access the events as well and share them across a broader international audience.

The collaboration was recognised by a panel of experts at the 2023 NAB Show as a Product of the Year for excellence in remote production.