Professional Triathletes Organisation engages Story10 for global video distribution of inaugural Collins Cup
The Professional Triathletes Organisation (PTO) and Story10, the audience engagement network powered by SNTV, have agreed a partnership that will see Story10 distribute highlights, pre-and post-race reaction and venue profiling for The Collins Cup.
The Collins Cup, the PTO’s inaugural flagship event taking place on 28 August in Šamorín, Slovakia, is a new race format modelled after the Ryder Cup, pitting teams of International, European and USA athletes against each other. The event features 12 match-up races staggered 10-minutes apart, with a single athlete from each team going head-to-head-to-head over a 2km swim, 80km bike and 18km run.
The partnership will see Story10 generate exposure and awareness of The Collins Cup worldwide, showcasing the excitement, rivalry and personalities of the sport to their engaged global network of 1,200+ media outlets, across broadcast, digital and social. Leveraging Story10’s social partner network and bespoke PR services, PTO will also see its video content actively promoted to key markets and across some of the largest multi-sport channels in the world.
James Dobbs, managing director of Story10’s parent company SNTV, said: “Perhaps more than any other sport, triathlon demonstrates the commitment, courage and desire of an athlete to compete and achieve. Amplifying this amazing event via Story10’s global network will ensure exposure and engagement for the PTO while delivering high-quality sporting drama to our audiences worldwide. The success and growth of this event will provide a real platform for current and future triathletes and Story10 is excited to provide the international engagement that helps deliver that growth.”
Tim Godfrey, chief marketing officer at PTO, said: “The Collins Cup is poised to be a hugely innovative and exciting new format in triathlon, and we are very excited to share it with a global audience. Story10 is perfectly positioned to ensure this event is seen by millions of people through their extensive network of over 1200 media outlets.”