RugbyPass TV attracts over 350,000 subscribers during the Rugby World Cup

World Rugby partnered with Endeavor Streaming this past September to launch the RugbyPass TV streaming service, bringing live and on-demand content of the 2023 Rugby World Cup directly to fans around the world.

Since its launch, the platform has seen impressive global viewing figures and streaming milestones, attracting over 350,000 subscribers and a total 1.7 million users around the world. It streamed nearly 500,000 hours of content throughout the Rugby World Cup with 3.3 million total views, including nearly 700,000 live views.

The service has enabled World Rugby to reach fans directly in markets where broadcast deals for the tournament were not in place, including large audiences across Greece, South Korea and Hungary. The platform reached its biggest audience in South Africa, followed by Great Britain and the USA.

Talking about Rugby Pass TV’s success, World Rugby chief marketing and content officer, James Rothwell, said: “World Rugby’s objective is to drive global and diverse fan growth for our sport by making the game as relevant, accessible and entertaining as possible. RugbyPass TV is a cornerstone of our fan engagement strategy, and provides a platform to deliver programming to fans around the world through live matches, highlights, on-demand matches and shoulder content.”

Pete Bellamy, chief commercial officer at Endeavor Streaming, said: “RugbyPass TV’s impressive results exemplify the power that direct-to-consumer services have in reaching fans on a global scale, particularly around highly charged moments such as a World Cup tournament. These platforms are influential and essential tools for helping sports organizations deepen their engagement with fans, offering highly personalized experiences that traditional channels cannot offer.”

RugbyPass TV is hosted on Endeavor Streaming’s Vesper platform, an end-to-end streaming solution that enables clubs and rightsholders to build upon and deliver memorable direct-to-consumer streaming experiences for their fans. Endeavor Streaming, a subsidiary of Endeavor, is a global leader in premium video distribution and monetization for live and on-demand content across sports, entertainment, media and lifestyle.