Paul O’Donovan, director of market development D2C, Mediakind, shares his insight into the main challenges facing sports leagues when it comes to monetising content and the options available here, including the growing area of micro transactions. He also talks about the key issues of fan engagement and personalisation of content and what leagues, federations and broadcasters should be focusing on to target fans at an event as well as viewers at home.
The interview was recorded at the Sports OTT Summit which took place on Wednesday 15 June at the Parc des Princes in Paris.
