Sports TV Awards 2021 Finalist: Sky Zero by Sky Sports
Sky Sports, Albert, and the UNFCCC provided a vision for a truly environmentally sustainable broadcast sector
In February 2020, Sky announced its commitment to become net-zero by 2030 – 20 years ahead of the government – and the broadcaster has now been shortlisted in the ‘One Planet Award for Sustainability in Sports TV’ category at this years’ SVG Europe Sports TV Awards 2021 for its #GoZero campaign.
Since winning the award last year, Sky Sports has continued to champion sustainability within sports production, announcing that all Premier League, English Football League, and Transfer Deadline Day productions would be BAFTA Albert certified broadcasts. In July 2020, Sky Sports also became the first broadcaster to sign up to the UNFCCC sports for climate action framework. This commitment brings together the global sports community to combat climate change by mapping a clear trajectory and setting standards for verifying emission reporting in line with the Paris Agreement.
Inga Ruehl, Sky Sports’ Executive Director of Operations and Production Services said: “We don’t need to reach an audience that watches David Attenborough programmes. They’re already climate-change aware. I think sport has got a real opportunity because it is already being affected and will continue to be massively affected by climate change.”
The winners of the SVG Europe Sports TV Awards 2021, sponsored by Canon, will be announced on Thursday 28 October at Chelsea F.C. during the Sport Production & Technology Summit 2021. Registration for both events is now open to members and sponsors here.