Stats Perform appointed as Official Data Provider for the Rugby League World Cup

Rugby League World Cup 2021 (RLWC2021) has appointed Stats Perform as its exclusive Official Data Partner for the rearranged men’s, women’s and wheelchair competitions taking place this year in England.

Using AI and machine learning, and delivered through its global sales network, Stats Perform will continue to bring rich data insights and storytelling to enhance the way rugby league is understood and experienced.

The company’s Opta data will support RLWC2021 and its partners in creating unique experiences for audiences across media, brands and sponsors, which will be unveiled and showcased before and during the event. Detailed data will be delivered through an extensive range of Opta data feeds, with Stats Perform’s highly visual, customisable widgets providing data-powered solutions for use across digital and social platforms, before, during and after the action.

Opta data and statistics will power RLWC2021’s social channels, where they will help determine the competition’s top performing players and inform and empower fans.

Stats Perform will also create extensive preview and post-match packs for the clubs and media ahead of all matches, allowing broadcast operations and commentators full use of Opta data in a time-efficient way.

Steve Xeller, chief revenue officer, Stats Perform, said: “We’re delighted to announce our partnership with Rugby League World Cup 2021 and be a part of powering the first Rugby League World Cup that encompasses the men’s, women’s and wheelchair competitions within one tournament.

“Stats Perform has a long history of growing rugby league globally through our market-leading data, content and distribution, and this deal is yet another milestone in Stats Perform’s commitment to supporting the expansion of the sport across the globe.”

The national competing team coaches, analysts and performance staff will also have access to RugbyHub, Stats Perform’s fully integrated platform at the core of analysis in professional rugby, providing a central store of data and video content that allows teams to access crucial information as soon as they need it.

Integrated match footage is synchronised with data, allowing users to easily access matches and analyse the key areas specific to a game plan. Teams will also be provided with detailed analytical reports following every match, providing performance insights which can help inform tactical decision making as the tournament progresses.

Jon Dutton, RLWC2021 chief executive, said: “The RLWC2021 is committed to making a real impact in communities and one of the ways we can support this is by delivering the best possible experiences for our passionate fans, along with supplying our partners and teams with the highest quality match data.

“Stats Perform has been appointed as our official data supplier, due to their longevity and reliable history in the industry. I look forward to working with them as they help us deliver the biggest, best and most inclusive Rugby League World Cup in history.”