SVG Europe welcomes new Gold Sponsor Ooyala
By: David Davies
Friday, February 9, 2018 - 10:22 am

SVG Europe is delighted to announce that it has been joined by a new Gold Sponsor in the form of Ooyala. The company is a leading providers of software and solutions that are geared towards optimising the production, distribution and monetisation of media.

Ooyala’s core platform connects and powers the entire content supply chain, providing central workflows and orchestration, shared metadata infrastructure, open APIs and superior analytics to maximise investments. Ooyala’s solutions help broadcasters, operators, content owners, sports groups, media and production companies get content to market faster, drive fan engagement, and maximise the return of their media business.

Major sports clients

Ooyala is able to cite a long list of major sports broadcasting clients, including Sky Sports, which has deployed Ooyala Flex to simplify the global distribution of Premier League clips. In addition to having the UK linear and digital rights, Sky Sports is responsible for delivering clips to more than 40 international license holders. With Ooyala Flex, Sky Sports is able to deliver hundreds of Premier League (PL) in-game clips and highlight packages for online and linear consumption in a matter of minutes.

Other prominent clients include Arsenal Football Club, which has deployed Ooyala’s video platform solutions to help them reach their global fan base and increase worldwide brand recognition and revenue. Using Ooyala, Arsenal delivers live streamed matches and access VOD content from over 200 countries across mobile, desktop and tablet devices.

Ooyala also helps the Cronulla Sharks of the Australian National Rugby League (NRL) deliver live broadcasts to more than 30,000 rugby fans in 38 countries using Ooyala Live, whilst the company has also worked with TheBerrics.com – one of the leading online skateboarding video websites – to deliver new ways to captivate their audience and drive engagement. Specific solutions being used by TheBerrics.com include: Ooyala Live to deliver live content to audiences; Ooyala IQ to provide powerful analytics; and Ooyala Player to deliver a customised experience that facilitated 150% increase in viewership and nearly 70% increase in mobile viewing.

SVG Europe sponsorship

Explaining the decision to become an SVG Europe sponsor at this point in the company’s development, Ooyala VP Sales EMEA Jason Johns comments: “The future of live sport is video that involves delivering live streams, highlights and VOD to multiple platforms at the best quality as fast as possible to meet the demands of the modern sports fan. Ooyala is excited to partner with the Sports Video Group Europe and its network of sports broadcasters to help shape that future.”