SVG Summit: Peter Hutton outlines the future of sports on Facebook [VIDEO]
The social media giant's director of global sports partnerships dives into the latest best practices
Peter Hutton is no stranger to the sports media landscape. As the former CEO of Eurosport and co-CEO of MP & Silva, the veteran executive now finds himself at the centre of sports and social media at Facebook as the platform’s director, global sports partnerships.
In this conversation from the 2019 SVG Summit in New York last month, learn how Facebook is looking to unlock sponsorship opportunities; drive ticket, merchandise, and subscription sales; as well as its efforts around live rights and much more.
The session was moderated by Ken Kerschbaumer, SVG, co-executive director, editorial services.
The SVG Summit took place 16-17 December in New York