The NHL selects Sportradar to power new NHL.TV OTT service
In conjunction with the start of the 2022/23 National Hockey League (NHL) season, Sportradar and the NHL have introduced a refreshed NHL.TV, the league’s direct-to-consumer international OTT subscription service, available to hockey fans in certain countries and territories outside of the US and Canada, to provide live and on-demand NHL games.
Sportradar is delivering its OTT solution to help the NHL manage the end-to-end workflow of NHL.TV, including the OTT backend, all OTT frontend applications (including web and mobile applications) and UX/UI design, as well as third-party integrations on the platform. The revamped NHL.TV is available in more than 120 countries and territories around the world.
In addition to live game streams, NHL.TV offers fans team-specific personalisation features, including on-demand videos and additional highlights. NHL.TV will be available on connected TV applications including Android and Fire TV and is also deployed on the Foxxum operating system.
“Today’s sports fans expect a viewing experience that is highly personalised and tailored to their unique interests. By utilising our truly dynamic and trusted data-driven, end-to-end OTT solution, which have been developed and refined over the last 15 years, NHL.TV has the ability to meet and exceed viewer demands,” said Ed Blonk, chief commercial officer at Sportradar. “We look forward to working closely with the NHL to deliver an innovative product that will deepen fan engagement now and in the future.”
“Similar to our North American fan base, NHL international fans are extremely tech savvy and expect a premium digital viewing experience,” said Stephen McArdle, NHL senior executive vice president, digital media & strategic planning. “Sportradar’s refresh of NHL.TV for certain international markets will help provide fans around the world with a more personalised and enhanced experience with the game, and we look forward to continuing to collaborate with Sportradar to deliver a best-in-class international direct-to-consumer platform.”