UniqFeed joins SVG Europe as new OB/SI Sponsor

UniqFeed, the provider of software-based virtual advertising solutions for live TV and over the top (OTT) coverage of sporting events, has joined SVG Europe. The company is a new OB/SI Sponsor, and it intends to use its access to the SVG Europe community to help develop, tailor and showcase its offering.

Lukas Gysin, CEO and founder of UniqFeed

Lukas Gysin, CEO and founder of UniqFeed, commented: “SVG Europe is a platform for sport broadcasting leaders to communicate, exchange and inform about the latest trends and achievements. Moreover, SVG Europe offers an extensive network of thought-leaders, innovators and decision makers within the sports industry; such a platform is essential to create and showcase our computer vision-based, groundbreaking virtual advertising technology to the right people. We are excited to be part of the SVG Europe team.”

UniqFeed’er on the job

UniqFeed’s software virtually overlays dynamic and static perimeter boards on sport broadcasts to boost sponsorship revenue streams for rights holders. The team, led by CEO and founder Gysin, has been developing its technology for four years with the help of artificial intelligence, (AI), computer vision and augmented reality (AR).

Today, UniqFeed (a spin-off company from ETH Zurich) can generate multiple localised feeds using camera signals only. This cost-effective, scalable and non-intrusive solution aims to help rights holders and sponsors to send targeted messages to audiences enjoying sports around the world.

UniqFeed’s virtual advertising technology, AdApt, was used live for the first time this year at the Eisenhower Cup – Tie Break Tens (an ATP 1000 event) in Indian Wells and just recently at the ITTF World Championship 2019 in Budapest, the most important table tennis event of the year. More global court sport events are in the pipeline.