Vizrt and BBC Sport collaborate on Women’s World Cup coverage

Vizrt is working with BBC Sport to showcase the FIFA Women’s World Cup, currently taking place in Australia and New Zealand, which is poised to be the best and biggest in history, with 32 nations competing and global viewership likely to exceed 2 billion.

By teaming up with BBC Sport, Vizrt aims to elevate the broadcaster’s coverage and offer viewers an immersive and dynamic visual experience. The coverage is being produced by IMG and filmed in BBC Sports’ Media City Salford studio. IMG also has a dedicated production team in the England Lionesses’ camp to create exclusive content for BBC Sport’s digital and news channels.

BBC Sport’s Media City Salford studio is driven by Viz Engine and Viz Virtual Studio supporting the creation of an immersive virtual environment. The virtual studio transports viewers to the heart of the action with lifelike graphics, interactive elements and mesmerising storytelling.

“Using VR, we were able to create a vibrant, colourful and fun way of capturing the Women’s World Cup in Australia and New Zealand. By doing it via our green studio at Media City Salford, we save on cost and carbon footprint without compromising quality or the experience for viewers,” said John Murphy, design director, BBC Sport.

“We are proud to work alongside BBC Sport on world-class events like the Women’s World Cup, using the latest advanced technology to truly captivate audiences, deliver compelling storytelling, innovative graphics and seamless broadcast experiences to celebrate the accomplishments of these amazing women in sport, honouring their resilience, dedication and unrivalled talent,” concluded Thomas Nelson, head of key accounts, Vizrt.