Vizrt and Sky Sports Germany deliver first multi-screened vertical football match streamed on TikTok 

Vizrt has collaborated with Sky Sports Germany to broadcast its first vertical football match multi-screened on Tik Tok. Fans tuned into the broadcaster’s social media platform on Saturday to watch the highly anticipated Super Cup match, with a multi-split screen format that delivered a unique fan experience.

Described as a ‘Watch Party’, viewers were able to watch multiple sources and graphics simultaneously including exclusive camera cuts, performance history and match analytics.

Recent research by Vizrt has shown a growing trend among Gen Z for short-form content. Sky Sports Germany is adapting to capture their full attention, with 15-minute live segments of the game aired prior to, during and post the match.

Sky Sports Germany used Vizrt’s Viz Vectar Plus for the live 9:16 production, in addition to using Viz Engine 5, and its classic render pipeline, for its core broadcast studio production to drive the LED walls and AR graphics.

Sky Sports Germany has also brought in Viz Arena for in-stadium AR graphics and Viz Libero for advanced sports analysis.

“Sport viewer trends are rapidly changing. Vertical football matches have been broadcast previously, however screening on TikTok while offering a multi-screen viewing experience is a first.

“We’ve seen a growing demand for snappier content via digital platforms, and with Vizrt Vectar, we can deliver a one-of-a-kind experience that combines multiple aspects of the game within a short 15-minute segment,” commented Alessandro Reitano, senior vice president sports production at Sky Sports Germany.

The German Super Cup is a one-off football match in Germany that sees the winners of the Bundesliga play the German Cup winners. RB Leipzig won the 2023 edition 3-0, beating Bayern Munich at Allianz Arena on Saturday 12 August.