Ateme enables Titan encoders for Apple Vision Pro

Video compression, delivery and streaming technology firm Ateme has announced that its TITAN encoders now enable new ways of consuming video assets on the Apple Vision Pro.

Leveraging Ateme’s Gen 7 compression engine to support Spatial Computing through the MV-HEVC standard, TITAN encoders can now deliver stereoscopic 3D content for Spatial Computing.

“Content providers and rights owners are looking for new ways to engage viewers, and Spatial Computing is a real breakthrough in this field,” said Anais Painchault, VP products, compression and processing at Ateme.

“We’re excited to be part of this adventure, pioneering new ways of consuming content and enabling content providers and rights owners to participate in this revolution by unlocking the potential of Spatial Computing for audiences worldwide.”

Spatial Computing enables new ways of consuming content, where viewers are immersed into the action through real-life virtual scenes and characters portrayed in 3D stereoscopic video, as well as immersive audio coming from all directions and even bouncing off the objects in your surroundings, for a true-to-life experience, the company said.

Ateme added that its TITAN encoders “stand at the forefront of this revolution, empowering content providers and rights owners to deliver immersive experiences previously unseen”.

By embracing the MV-HEVC standard and leveraging Ateme’s expertise in multi-layer HEVC formats for video compression, Ateme said it ensures seamless compatibility and exceptional quality for 3D video on the Apple Vision Pro platform.

3D stereoscopic content encoded by Ateme for the Apple Vision Pro will be showcased at Ateme’s Booth in the West Hall, W1721, at the 2024 NAB Show from April 14th to 17th.

In addition, members of the press and visitors can learn more about about this topic on  April 16, 14:00-14:30 in the West Hall, NAB Floor Theater, Connect Zone,where Mickael Raulet, CTO at Ateme; Josh Tidsbury, Senior Manager Technology Evangelism at Apple; Scott Labrozzi, VP, Core Media Technology / Engineering Fellow at Disney; and Jonas Klittmark, Director of Business & Product, Dolby Laboratories will participate in a panel discussion on “Streaming 3D movies to Apple Vision Pro with MV-HEVC.”