ATEME enables UHD TV service for football coverage

ATEME has announced that NPO, the Dutch national broadcaster, has selected ATEME’s TITAN virtual video processing solution to cover live World Cup football in 4K/UHD.

Leveraging ATEME’s research and innovation in picture and video quality, NPO workflow can now process both live UHD content at the lower bit-rate. The bandwidth efficiency, high video quality and low latency, the universality input/output coverage and processing techniques of ATEME’s TITAN solution grant NPO with the follow benefits: lower OPEX with optimized workflow, with TITAN pure software solution simplifying integration thanks to hardware abstraction; flexible and agile architecture, with TITAN Software maintenance and management enabling upgrades and smooth operations; and increased viewers satisfaction with superior quality service and ultimate new experience at home.

“Nowadays, video technology has matured sufficiently regarding standardisations and specification. As a public broadcaster, we want to remain at the forefront of innovation and deliver the highest level of service and quality of the newest generation of television experience to viewers at home so they can benefit of an ultimate new experience. Integrating ATEME’s TITAN family will allow us to provide outstanding video quality to our viewers and also lower our operational costs,” said Egon Verharen, NPO, R&D manager. 

“We are very proud to support NPO in its development strategy by providing them with our solutions and our expertise. These new services increase and expand our portfolio of 4K Live references and demonstrates the innovative and excellence of our solutions and our ability to quickly deploy high quality TV services on live,” said Pim Van Eeten, ATEME sales manager EMEA.