Ateme to showcase “cutting-edge” solutions for audience engagement and personalised viewing at NAB 2024

Video compression, delivery and streaming solutions firm Ateme is returning to NAB this year with a showcase of “cutting-edge” solutions aimed at empowering content and service providers to achieve more while spending less.

These include solutions to achieve better audience engagement through video experiences encompassing NextGen TV interactivity and low-latency sports streaming, as well as personalised viewing and immersive audio experiences leveraging the latest codecs. They also include AI-based solutions to monetise content through Dynamic Ad Insertion and Free Ad-Supported TV (FAST).

To help content and service providers spend less, Ateme will showcase solutions for optimised contribution, production and distribution workflows that run both on-premises and in the cloud. These include cloud-based converged broadcast and OTT operations, among others. By combining on-premises and cloud operations in a single workflow, they drastically reduce infrastructure investment and operational expenses.

“In today’s fiercely competitive landscape, providing solutions that enhance user experience while driving operational efficiency is crucial,” said Rémi Beaudouin, chief strategy officer at Ateme.

“At the 2024 NAB Show, we will showcase flexible, hybrid solutions capable of seamlessly operating across on-premises and cloud environments. We will also harness the power of AI and GenAI to drive better engagement and cost efficiencies. This versatility enables content and service providers to navigate challenges with simplified workflows and innovative business models, aligning with their financial imperatives.”

Members of the Ateme team will also be speaking throughout the show, including:

• April 14, 15:20-15:40 in the West Hall, W220-W221: Ateme’s Khaled Jerbi, Advanced Research Engineer and Thomas Burnichon, VP Innovation Strategy will present “MV-HEVC, the key format to stream stereoscopic content to VR headsets” at NAB Broadcast Engineering & IT Conference (BEIT)
• April 15, 1:50 – 2:10 in the West Hall, W222-W223: Ateme’s Khaled Jerbi, Advanced Research Engineer and will present “Audience Aware Streaming” paper co-authored with Akamai’s Will Law, Chief Architect, Cloud Technology Group
• April 16, 14:00-14:30 in the West Hall, NAB Floor Theater, Connect Zone: Mickael Raulet, CTO at Ateme; Josh Tidsbury, Senior Manager Technology Evangelism at Apple; Scott Labrozzi, VP, Core Media Technology / Engineering Fellow at Disney; and Jonas Klittmark, Director of Business & Product, Dolby Laboratories will participate in a panel discussion on “Streaming 3D movies to Apple Vision Pro with MV-HEVC.”

Ateme will exhibit at booth W1721