Audio-Technica maintains broadcast partnership with MotoAmerica
Audio-Technica is set to continue its exclusive relationship with the MotoAmerica race series, whereby the company serves as the official Broadcast Partner for microphones and headphones for the organisation.
Under the terms of this new partnership, Audio-Technica broadcast and production microphones are used to capture the sounds on the track and for interviews of the riders post-competition and on the champion podium. Additionally, A-T headsets are worn by the series’ announcers, and A-T mics and headphones are used in the production of the official podcast and behind-the-scenes programming.
Use of A-T products for the series began in earnest last year, and the results have been stellar. Jeff Nasi, MotoAmerica senior vice president of sales and marketing, remarked: “There is a big difference in the audio using A-T mics around the track. For instance, the audio detail from the BP28L [line + gradient large diaphragm condenser microphone] provides a bit of real-time forensics, allowing our announcers to identify and discuss developments in a race with on-the-ground info gleaned from the sound of the bikes on the track. That is a level of specificity that we didn’t expect before, and it has allowed us to tailor our coverage to the fans even further.”
Gary Dixon, Audio-Technica US director, broadcast business development, noted: “These events push the limits of the rider and the machine. It is the same for the production equipment: loud sounds, variable environmental conditions and the rigours of setup and tear-down with hundreds of miles between tracks. Audio-Technica is proud to be the go-to provider of audio solutions for this exciting series.”
A wide selection of Audio-Technica products are employed for the MotoAmerica series and related programming, including the BP28L line + gradient large diaphragm condenser microphone; BP4027 stereo shotgun microphone; and BP4025 X/Y stereo field recording microphone for on track/on camera. Broadcast announcers, press conference and ENG crew, meanwhile, utilise the BPHS2C broadcast stereo headset and 3000 Series frequency-agile true diversity UHF wireless systems.
MotoAmerica is the USA’s premier race series sanctioned by the American Motorcycle Association. The country’s top riders in multiple classes compete for the title each season across several race events. The series is broadcast in stereo audio to Fox Sports FS1, MAVTV, ESPN Latin America, SuperSport, Star+ MotoAmerica Live+ streaming, and YouTube, as well as other online outlets. Additional programming includes the Pressure To Rise documentary series and the Off Track With Carruthers and Bice official podcast, and social media shorts. The audio is a crucial part of the series’ broadcast coverage, including real-time commentary from knowledgeable announcers, rider interviews and the roar of the vehicles around every turn.