BBTV deploys Pilat Media’s IBMS to manage content, rights, media traffic

Thailand’s leading free-to-air broadcaster, BBTV Channel 7, has deployed Pilat Media’s IBMS (Integrated Business Management System) to manage all content, rights and media traffic across its entire broadcast operations.

In addition to supporting Channel 7’s current broadcasts, IBMS provides a scalable foundation for the broadcaster to extend its operation to include new multichannel and multiplatform services into the future.

“Following the evaluation of several business management solutions, we concluded that Pilat Media’s IBMS offered by far the richest functionality and integration,” said Palakorn Somsuwan, managing director of BBTV Channel 7. “By automating and integrating processes that were previously manual, slow and inefficient, IBMS has brought new levels of operational efficiency, better cross-departmental collaboration, and the ability to exploit our valuable content assets to their fullest revenue potential. With IBMS, we’re building a foundation that can grow with our operation and give us a competitive advantage, as we continue to develop the services our viewers demand.”

“We are very proud to have reached this stage with BBTV Channel 7, Thailand’s leading free-to-air broadcaster who is paving the way for the country’s digital switchover,” said Avi Engel, CEO of Pilat Media. “This project demonstrates how IBMS can smoothly accommodate a migration to digital services and help customers adapt to an ever-evolving business model and provide a scalable foundation for digital operations and multichannel, multiplatform services. IBMS’ success at BBTV Channel 7 is key to Pilat Media’s expansion in Southeast Asia where we already have a growing number of IBMS installations.”