BVE 2015: Masstech MAM for Enterprise and News

Media asset management, archive and workflow solutions provider Masstech Group will exhibit at BVE in London, co-exhibiting with partner PlayBox Technology. Demonstrations will highlight how the tight integration of the two companies’ solutions enables unified broadcast environments from ingest and production to playout and archive, with content and metadata automatically accessed and moved under a single asset management system.

Solutions from Masstech’s Enterprise and News business units will be featured, both built on the same underlying, interoperable technology foundation. Masstech for Enterprise is a media asset management and archiving solution for today’s file-based media operations. Masstech for Enterprise replaces operational complexity and time-consuming, repetitive media management tasks with flexible, automated workflows accessed through intuitive, drag-and-drop interfaces.

Masstech for News allows journalists to automatically archive, access, share and use content directly from within popular newsroom system interfaces, including Associated Press ENPS, Avid iNEWS, Octopus Newsroom and Ross Inception. Disruption-free access to content stored locally, remotely or produced by third-party agencies is further empowered by the unique Video-Follows-Text advantage, enabling all story elements — including text, metadata and media — to be transferred together seamlessly between locations, production servers and even different newsroom systems with a single drag-and-drop action.