Genelec focuses on customer experience with appointment of Marcel Schechter
Genelec has appointed Marcel Schechter as senior customer experience specialist, with a focus on the domestic German market.
Based near Stuttgart, Schechter forms part of Genelec’s international marketing and sales team and will be working in close collaboration with business development manager Eric Horstmann and local German distributor Audio Pro. He will be concentrating on strengthening activities in marketing, education and customer support.
Having graduated in Audiovisual Media, Schechter then worked as a studio engineer and lecturer, spending seven years as engineer at Bauer Studios in Ludwigsburg before joining Audio Pro in 2014 as Genelec product specialist. In this role Schechter gained a deep knowledge of the Genelec brand, specialising in assisting customers with loudspeaker selection, installation and room calibration, and providing high-quality education to dealers and customers alike.
Genelec international sales director Ole Jensen commented: “Marcel is a perfect fit for Genelec; his knowledge, energy and passion for the brand has been obvious since the day he joined Audio Pro. With our total commitment to building closer
relationships with our customers in Germany and reinforcing local distribution activities, we know that Marcel’s connections and experience will prove invaluable.”
Schechter concluded by saying: “I’m really excited about joining the Genelec team and further developing the work that I’ve been doing in recent years. To play an even bigger part in delivering an elevated customer experience is an opportunity that I’m really looking forward to.”